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Deer
The official publication of The British Deer Society

- Published quarterly (Spring, Summer, Autumn, Winter)
- 52 page A4 glossy colour magazine
- MAILED DIRECT to approx 6,000 BDS members worldwide
- 2.3 readers per copy, giving a total readership of
-
approx. 14,100*
- LARGEST reach of committed stalking enthusiasts

FACTS ABOUT BRITISH DEER SOCIETY MEMBERS*:

- 97% are male
- Average age is 55 years
- 61% work full time
- 29% are employed in senior management
- 18% are in professions, 19% are self employed
- Educated, degree level or above: 49%
- Average income: £51,000
- Typical car type: 4x4 off-roader (78%)
- Typical holiday: stalking (39%)
- 55% have been a member of the BDS for more than 10
- years
- 41% own/hold/manage 1,000+ acres
- 36% are involved in forestry
- 70% keep their copy of Deer Journal for future reference

Interests:

- 96% are interested in deer management/stalking
- 94% hold a current firearms certificate
- 86% attend country/agricultural shows
- 92% are active deer stalkers
- 93% are involved in deer watching
- 86% are interested in books
- 91% are involved in country walking
- 81% are involved in game shooting
- 77% are involved in gardening
- 73% are involved in rough shooting/wildfowling
- 60% are interested in deer photography (39% use a
- Canon)
- 61% are involved in target shooting
- 66% rank deer stalking as their principal field sports
- activity
- 60% use a .243 calibre rifle for deer stalking
- 60% are involved in dog training
- 47% are interested in keeping/managing park deer
- 51% watch/stalk deer outside the UK

Purchasing habits:

- 65% have a desktop computer/PC
- 84% have a portable/laptop computer
- 83% have a digital camera
- 90% own least one dog
- 77% have at least one 4x4 off-roader
- 80% have two or more cars
- 53% have a portable/lap-top computer
- 82% have a digital camera
- 60% have purchased sporting equipment or accessories
- from a magazine
- 70% have purchased clothing from a magazine
- 49% have purchased footwear from a magazine
- 87% of those with internet access shop online

*(BDS Deer Journal Readership Research 2015)

 

 

 
 
Perdix Publishing Ltd
Bridge Farm
Chediston
Halesworth
Suffolk
IP19 0AE
United Kingdom

telephone 01986 873688

advertising 01473 652954